Today we chat with Tim Pilg, the president of Beta USA. We cover Tim's backstory in dirt bikes and his rich history in our sport. He gives us amazing insights into the company and how the bikes get from Italy to the USA. We find out what is important to Beta as a company and how they make decisions on their bikes. Tim talks about many of the things that makes a Beta dirt bike special, and whom they are making these bikes for. We will also cover the future of the Beta lineup as it relates to two stroke fuel injection, whether the entire market is going up or down, and if electric bikes will be part of the discussion.